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Zurich Trends Magazine
Project type / editorial, branding, marketing, UX, CMS, CRM, SEO, SEA, sales.
Local trends magazine for the Canton of Zurich. Branding, marketing, sales
Zürich Trends Magazine
Challenge – Gin Lounge – Strict advertising regulations for high-proof spirits and a highly relationship-driven market. Approach: Clarification of regulatory gray areas directly with the relevant authorities and development of a compliant, trend-based editorial platform centered around premium gin. Implementation: Strategy, content, expert interviews, and brand integration were implemented holistically as a solo founder. Result: High brand resonance and early market validation even before the first publication. Essence: Strategic brand development in complex and regulated markets.
For Zurich Trends Magazine, editorial, branding, and marketing were managed holistically. The focus was on developing a clear brand identity, implementing a customized content management system (CMS), and optimizing CRM processes. In addition, effective B2B marketing strategies were designed to strategically expand reach and business relationships.
The project sustainably strengthened brand positioning and customer loyalty.
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